Making a global brand locally relevant - LoveThyNeighborhood was a brand platform built around Jameson's roots in local bar culture and the shared values of community and connection. Executed across social, OOH, and live events — the results spoke for themselves: Jameson went from #3 to #1 choice of bartenders, grew sales from 1M to 4M cases, and saw a 10x growth across social channels.

Agency: Night After Night