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Chesterville — Cheetos

Project Type / 
Web3, VR, Metaverse Gaming
Role / 
Associate Creative Director
Agency / 
Vayner3 in Collaboration with VaynerMedia

How do you resurrect your favorite flavor of Cheetos? By making mischief in Chesterville! For Halloween we gave Cheetos fans the opportunity to resurrect their favorite limited edition Cheetos flavor by causing mischief in Chesterville, Cheetos first HorizonWorlds Metaverse activation. Fans needed to spray paint cheetle, smash Mac O'lanterns filled with cheesy goodness, and collect all the skeleton pieces in their Bag O'Bones to unlock the gate at the end of the road. Once unlocked, fans entered the spooky mansion where they got to help decide which flavor would come back to life.


In my role as Associate Creative Director, I helped develop the interactions and gameplay mechanisms in Chesterville. Ensuring each Mischief Maker was fun, playful, and aligned with the brand. I also designed the creative for the digital collectibles earned by users who voted for their favorite Cheetos flavor to be resurrected. Nearly 2500 people collected a Chesterville Mischief Maker Digital Collectible. 

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