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The Pepsi Mic Drop
Associate Creative Director; web3 creative lead, creative ideation, illustration, graphic design, product design
In December 2021, we brought Pepsi to the forefront of digital culture with their first offical NFT collection -The Pepsi Mic Drop. This limited collection of 1,893 digital collectibles was scooped up in minutes by passionate Pepsi fans. Although the initial drop was free to mint, secondary sales generated nearly 3000ETH (approximately $6.8M USD at the time). Each Pepsi Mic Drop token was algorithmically generated to feature traits that paid homage to the brand's storied history in music and the suite of Pepsi flavors that have captivated unapologetic cola-loving consumers for decades.
As the Associate Creative Director and Creative Lead on the project I designed the assets, worked with the PepsiCo team to design the UI/UX of the launch website, as well as planned the social rollout to activate Pepsi and Web3 communities throughout the launch.