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MK.
MK LUFF
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Player of the Year: Gatorade Game Changers
Agency
Vayner3
Role
Associate Creative Director; web3 creative lead, creative ideation, design
In 2022 we helped Gatorade level up their Player of the Year program with a limited edition digital collectible. In partnership with OneOf we developed unique assets to represent each student athlete being honored, immortalizing these incredible young athletes on the blockchain. Over 3000 Game Changer Digital Collectibles were minted.
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