Einstein Bros Bagels

ACD + designer at Beers with Friends on a Q1 activation playbook for Einstein Bros. Bagels. We uncovered the cultural tension at the heart of breakfast — the underserved middle between joyless and try-hard — and built 30+ ready-to-execute ideas around it. My personal favorite we brought to life: Bro-quets, a Valentine's Day stunt gifting bagel bouquets to the bros in your life, inspired by the stat that men almost never receive flowers. From National Bagel Day stunts to LTO launches, we covered social, OOH, in-store, and influencer — fast.