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MK.
MK LUFF
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DIG INN
Project type
Campaign
Case Study
ACD + designer on "Dinner Deserves Dinner", a brand campaign for DIG INN challenging people to stop sleeping on mid-week dinner. As part of the Beers with Friends team, I helped develop the platform through consumer discovery, then built it out across CTV, OOH, guerrilla, influencer, and in-store — end to end.
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