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The Pepsi Mic Drop

Agency

Vayner3

Role

Associate Creative Director; web3 creative lead, creative ideation, illustration, graphic design, product design

ACD and creative lead on the Pepsi Mic Drop, Pepsi's first official NFT collection. I designed the algorithmically generated collectibles, each one nodding to Pepsi's storied history in music and its iconic flavors, and worked with the PepsiCo team on the launch site UI/UX and social rollout. The 1,893-piece collection minted free and sold out in minutes. Secondary sales generated nearly 3,000 ETH (~$6.8M).

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