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MK.
MK LUFF
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Jameson Irish Whiskey
Agency
Night After Night
Role
Art Director; Creative ideation, Art direction for social, paid & digital campaigns, Photography
Art director, photographer, and content creator on #LoveThyNeighborhood, a brand platform built around Jameson's roots in local bar culture and the shared values of community and connection. We executed across social, OOH, and live events — and the results spoke for themselves: Jameson went from #3 to #1 choice of bartenders, grew sales from 1M to 4M cases, and saw exponential social growth across channels.
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