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Cheeto's Chesterville

Agency

Vayner3 in collaboration with VaynerMedia

Role

Associate Creative Director; web3 creative lead, creative ideation, product design

ACD on Chesterville, Cheetos' first Horizon Worlds metaverse activation. We gave fans a chance to resurrect their favorite limited edition flavor by causing mischief in a Halloween-themed virtual world. I helped develop the interactions and gameplay mechanics, making sure every Mischief Maker was chaotic in just the right way, then designed the digital collectibles fans earned for voting. Nearly 2,500 people took home a Chesterville Mischief Maker. Chester would be proud.

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